With so many entertainment options available today, family fun centers need smart marketing strategies to attract families and stand out from the competition. If you don’t make your family fun centre attractive to potential users, they might choose to go elsewhere. Here are some key tips for effectively marketing your family fun center, online and offline.
Drive Word-of-Mouth Marketing
Word-of-mouth marketing is one of the most powerful ways to boost your family fun center’s visibility. Satisfied customers who talk up your business to friends and family can be better than any advertisement. Here are some ways to encourage positive word-of-mouth:
- Offer discounts or rewards for customers who refer new visitors. This gives people an incentive to spread the word.
- Make an effort to wow customers with excellent service and amenities. Deliver more than they expect to turn them into raving fans. Attractions like inflatable playgrounds are the kind of thing families love, so be sure to advertise when you invest in new equipment.
- Monitor online reviews and promptly address any negative feedback. This shows you value customer input.
- Stay active on social media and encourage people to tag your business when posting about visits. This expands your online reach.
Leverage Email and Social Media
Use email newsletters and social media platforms like Facebook and Instagram to regularly engage families and promote special events, new attractions, discounts, contests, etc. Offer plenty of visual content like photos and videos that showcase the fun to be had at your center. Take videos and show what fun people can have when they visit. Making it easy for visitors to share content can also expand your marketing reach.
Advertise Special Events
Hosting special events like concerts, character appearances, tournaments, etc. brings in new visitors while giving existing customers something new. But you need to advertise these events through platforms like local newspapers, community calendars, social media, email newsletters, flyers and signage. Special events also offer sponsorship opportunities for local businesses.
Partner with Schools and Camps
Partnering with schools, camps, scouts and other kid-focused organizations provides built-in promotional opportunities. Offer group rates or discounts for field trips, fundraisers and special events. Having inflatables and party rooms make your center ideal for group functions. Spread the word about your options for kid parties and events.
Offer Birthday Packages
Birthday parties are a big business for family fun centers. Develop creative birthday packages with options like pizza party rooms, attraction passes, cake and food packages. Promote these aggressively through your website, email newsletters and on-site signage and flyers. Make the party planning and booking process easy for parents.
Refresh Attractions Regularly
Families want to come back when there are new things to experience. Update rides and games and add new rides and playgrounds regularly to give repeat visitors a reason to return. Promote new attractions on your website, on social media and through email blasts. Staying fresh and exciting should be a key part of your ongoing marketing.
Creating awareness and buzz is critical for family fun centers to attract families in a competitive entertainment market. Use these tips to build an effective, multifaceted marketing strategy.
